Toolkit for Developing a Value Proposition Narrative - RWJF Alignment
Skip to main content
Home
  • About Alignment
    • What Is Cross-Sector Alignment?
    • RWJF’s Approach
    • Glossary
  • Our Work
    • About RWJF
    • Related Programs
    • Aligning Systems for Health
    • Aligning in Crisis
  • From the Field
    • Resource Library
  • Get Involved
    • Virtual Event Series
    • Related Events
    • Subscribe
    • Contact Us
Back to ResourcesBack to Resources
Toolkit for Developing a Value Proposition Narrative: Making a Case That Compels Stakeholders to Get Involved in Regional Efforts to Transform Health and Well-being
Report

Toolkit for Developing a Value Proposition Narrative

View Report

This toolkit guides the process of developing a compelling value proposition narrative that compels stakeholders to get involved in regional efforts to transform health and well-being.

A value proposition is a positioning statement that explains what benefits you, your colleagues, and your multisector partnership or organization provide to whom, and how you do it uniquely well. It builds on a shared vision for a desired future, defining your unique qualifications to contribute to the vision’s realization.

Three questions can help identify a value proposition narrative that has a strong chance of convincing stakeholders there is value in getting involved in the effort:

  1. Does it make a logical, reasoned, and specific argument that engages the “head?”
  2. Does it trigger connection and passion and engage the “heart?”
  3. Does it motivate action and engage the “hands?”

This toolkit is intended to be used by those leading the process—a core leadership team or staff of one or more collaborative groups (e.g., multisector partnerships) that are working together to transform the health of an entire region, or by those running independent organizations, programs, or initiatives (whether or not you are working on a region-wide effort).

Components of Alignment

Shared Purpose Icon Shared Purpose

Author Organization

ReThink Health

Publication Date

2019

Topic Area

Alignment 101
Publication

Networks of Support Help Patients Navigate Complex Systems

This publication examines how a health system in Minnesota empowers patients by giving them resources to address their health-related social needs.

Webinar

Closing Gaps in Health and Social Services for Low-Income Pregnant Women

This webinar explores the effectiveness of the Los Angeles Maternity Assessment Management Access and Service initiative.

Publication

Development and Validation of a Measure to Assess Readiness to Advance Health and Equity: The Assessment for Advancing Community Transformation

This publication reports on the development and validation of the Assessment for Advancing Community Transformation - a tool that allows groups to directly collect and use data about their multi-sector collaborative by creating a shared point of reference for where partners are at in their stage of development across multiple factors.

  • Contact Us
  • Terms & Conditions
  • Privacy Policy
©2023RWJF